An SEO plus AI Overviews and Google Ads programme for Noble Tree Services. You have taken over a business with twenty years of reputation behind it and you know the work inside out, but the online presence has not kept up: a dated website and almost no visibility when someone across north-west Sydney searches for tree removal, pruning or stump grinding. This puts Noble in front of those customers at the exact moment they are ready to book, and turns that attention into phone calls and quote requests you can count. It is how you make this business your own.
Tree work is bought in two ways. Some of it is planned, a homeowner in Wahroonga or Castle Hill finally deciding the big gum out the back has to come down. A lot of it is urgent, a branch through the fence after a storm, a tree leaning over the driveway, a job that needs sorting this week. In almost every one of those moments, the customer reaches for their phone and searches. Noble Tree Services has twenty years of reputation, qualified arborists, full insurance and the gear to handle anything from a small prune to a technical dismantle. The opportunity is to make sure Noble is the name that shows up first when those searches happen, right as you take the business forward.
So this proposal is deliberately focused on the channels that win high-intent search across north-west Sydney: Google Ads targeted tightly on the Hills, Hornsby, Ku-ring-gai and the surrounding council areas you already work, and SEO plus AI Overviews building lasting visibility you do not pay per click for, with the Google Business Profile and map-pack work underneath. Social sits alongside as an option you can run yourself or hand to us, and Section 02 sets out exactly how.
The core programme covers the two search channels that win work together. Google Ads buys you the top of the page from day one for the highest-intent searches. SEO plus AI Overviews builds the free, lasting visibility underneath it, including the Google Business Profile and map-pack work. Both are run by the same in-house Fresh Digital team and rolled into one plain-English monthly report. Social is set out separately below as an optional add-on.
Paid search puts Noble at the very top of Google the moment someone searches for tree work. We focus the budget on the north-west Sydney council areas you already cover, the Hills, Hornsby, Ku-ring-gai, Blacktown, Parramatta, Hawkesbury and Penrith, so every dollar of ad spend chases real, nearby, ready-to-book demand rather than spraying across all of NSW.
Ads stop the moment you stop paying. SEO compounds. We take a two-layer approach: target the broad, Sydney-wide terms ("tree removal Sydney", "arborist Sydney") to build authority across the city, while suburb-level and local SEO wins the "near me" searches that convert fastest. The dated site is actually an opportunity here: there is a lot of low-hanging fruit to capture. Over time this lowers your reliance on paid clicks.
Google now answers questions at the top of the page with AI Overviews, and more people ask tools like ChatGPT "who is the best arborist near me?" or "do I need council approval to remove a tree in Ku-ring-gai?" We structure your content so Noble is named in those answers, not buried below them. This runs on the same foundations as the SEO work, so you build for both at once. Section 03 explains why this matters now.
Here is our honest advice, and we will say it plainly because it is in your interest: for a tree business, the best social is the social you run yourself. You are on jobs every day with the best content there is, big dismantles, before-and-afters, the chipper running, the team at height. A thirty-second clip from your phone beats anything an agency can stage. It costs nothing but ten minutes a day, it is authentic, and it builds the Noble brand faster than a polished post ever could. Our strong recommendation is that you get on top of this yourself.
The core programme is search. Google Ads and SEO plus AI Overviews are what bring the calls and booked jobs, and that is where the money should go first. There is no website rebuild in this scope. Social is the optional extra: best run by you, available from us at $500 + GST per month if you would rather not. Everything is rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors.
Google now answers questions directly at the top of the page with AI Overviews, and more people ask tools like ChatGPT "who is a good arborist near me?" or "do I need council approval to remove a tree in Hornsby?" Getting Noble named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and Google Business Profile work, so you build for all of them at once.
More searches now end without a click, because Google or an AI tool answered the question on the spot. The businesses that get mentioned in those answers are the ones with clear, well-structured content. North-west Sydney councils like Ku-ring-gai, Hornsby and The Hills have some of the strictest tree-preservation rules in the country, which generates a constant stream of "do I need approval?" searches. Getting ahead of this now means Noble is the name that comes up, whether the customer is on Google or asking an assistant. This work is included alongside the SEO programme.
No black box and no inflated promises. This calculator models the simple economics of paid search for a Sydney arborist: ad spend buys clicks, clicks become quote requests and calls, and a share of those become booked jobs. Drag the sliders to your own numbers and see how the maths plays out. The assumptions start conservative on purpose.
Built around your Google Ads channel. This uses the $1,490 core management fee, which covers Google Ads plus SEO and AI Overviews, and it is included in the return below. Your SEO and Google Business Profile results build on top of this over time at no extra click cost, so think of these figures as the paid-search floor, not the ceiling. The optional social add-on is a brand play and is not part of this model.
These figures are an illustration only, based on adjustable assumptions, and are not a guarantee of results. Total monthly cost combines your chosen ad spend plus the $1,490 + GST core management fee. Actual clicks, enquiries, close rate and job values will vary with season, competition, your follow-up speed and the work you take on. SEO, AI Overviews and Google Business Profile results are not included in this model and accrue separately over time. The optional $500 social add-on is not included here. Ad spend is billed directly to Google and is never marked up.
No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning in calls and booked jobs.
We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.
A flat monthly management fee covers the search channels: SEO plus AI Overviews and Google Ads, with the Google Business Profile and local work included, run by the same in-house team and reported together. Pick the core search programme, or add managed social for an extra $500. Your Google ad spend sits on top either way and is billed directly to Google, never marked up by us. No setup fee, no lock-in contract, and no surprises.
The bottom line. Option A at $1,490 + GST per month is the core search programme: SEO plus AI Overviews and Google Ads, with Google Business Profile and local work included. Option B at $1,990 + GST adds managed Facebook and Instagram on top. Our honest recommendation is to start with Option A and run your own social, because owner-filmed job content beats anything staged, but Option B is there the moment you would rather hand it over. On top of either sits your Google ad spend, paid straight to Google and never marked up. Month to month, cancel any time with 30 days notice.
All fees are quoted in Australian Dollars and are exclusive of GST. The core management fee is $1,490 + GST per month (Option A), covering SEO plus AI Overviews and Google Ads management, including Google Business Profile and local work, invoiced on the same date each month. Option B is $1,990 + GST per month, adding managed Facebook and Instagram (the $500 social add-on). Google advertising spend is additional, billed directly to Google by the client and never marked up by Fresh Digital. There is no setup fee and no lock-in: the engagement is month to month with 30 days notice to cancel, and you can add or drop the social add-on with the same notice. Performance figures, including those in the ROI calculator, are objectives and illustrations based on current data and are not guarantees. This proposal is valid for 30 days from issue.
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